In September, Apple will present its new iPhones during a keynote. And today we already have the exact date, since the Cupertino firm has recently published an invitation for this event which will take place on September 7.
And as usual, the invite contains an easter egg, or hidden feature, which may give a hint as to what will be featured at the event.
To see this hidden feature, you need to open the Apple Events page (https://www.apple.com/apple-events/) on an iPhone or iPad. Then, you have to tap on the Apple logo that appears on the screen.
Normally, you’ll then be taken to an augmented reality experience using ARKit that displays the event animation, titled “Far Out,” in your environment, whether you’re at home, in your office, or outdoors.
Take a walk and this popped up on the trail 👀 #AppleEvent pic.twitter.com/hfQnDow65x
— Joe Wituschek (@heyimjoew) August 24, 2022
The fact that once again Apple is offering an easter egg using augmented reality shows the company’s interest in this technology. And besides, we wonder if Apple could unveil its plans for virtual reality and augmented reality during the September 7 keynote.
Apple does not hide its interest in augmented reality
Indeed, we know that the firm is developing a headset that should combine virtual reality and augmented reality. And everything suggests that the project is progressing.
In fact, sources had suggested that Apple’s first AR/VR headset could be unveiled this year. Initially, the firm would indeed have planned to present the product at WWDC in June.
But eventually, Apple’s plans would have changed. In a recent article, our colleague from 9to5Mac recalls that analysts Ming Chi Kuo and Jeff Pu, two generally very well-informed sources, now predict a release of Apple’s AR/VR headset in 2023.
In any case, it will be a very important launch for Apple. And proof that development is progressing, Tim Cook has already more or less announced the color.
In June, during an interview with China Daily, the CEO of Apple recalled that he is enthusiastic about augmented reality. He also talked about “the opportunities in this space”, then asked the public to “stay tuned” to see what the firm has “to offer”. If Cook did not mention a specific product, he was certainly referring to the firm’s future AR / VR headset.
Apple’s headset is rumored to be a high-end product with high-resolution displays, external cameras for augmented reality, and a processor as powerful as Macs. The product should work autonomously, without requiring the computing power of a computer or a smartphone.
Otherwise, it should be remembered that once the Apple headphones come out, the Cupertino company will be in direct competition with Meta. Currently, Mark Zuckerberg’s company is marketing the Meta Quest 2 virtual reality headset. But it is also preparing the release of a high-end product that should combine AR and VR.