Marketing managers have never had such an important role in a company. Increasingly close to CEOs, CMOs are at the head of all marketing teams and define the general line to follow for a brand, to make his picture and define the feeling that will occur when you hear or see or hear a business name in-store, on the internet or in conversation.
They never had such a difficult job than in 2022 with a fierce image war and a very rapid evolution of platforms, the use of technologies and the number of competitors turned on the web and with colossal means to afford an image. CMOs can make a brand successful, as well as its failure.
It’s not for nothing that turnover is also important in this position… but also that many marketing directors today are world famous. Business Insider media’s annual selection has just been released for 2022 and highlights several of the year’s most important recruits. Below are some of the most influential CMOs to watch in 2022, complete with a brief introduction to each. Note that the list is sorted in alphabetical order.
Harris Beber, Waze
After a stint at Vimeo to contribute to the success of its IPO, Harris Beber joined Waze in April. Its arrival is therefore very recent on the navigation application. But Waze is owned by Google and its global use immediately earned Harris Beber a big role. In his latest work, he has extended the use of Waze through partnerships, such as recently with the Tour de France.
Jonathan Bottomley, Calvin Klein
The American fashion house, which now belongs to the PVH group, was formal with Jonathan Bottomley. In his missions, he will have to contribute to keeping the sales objectives up 46% by 2025, to 5.4 billion dollars in turnover. The man joined the CMO position in 2022 and sales have already increased 27%. Its strike force: collaborations and a stronger presence on digital campaigns and programs.
Roisin Branch, Blade
Roisin Branch is passionate about marketing and for the past month, she has given herself a very big challenge. Blade, a private plane and helicopter transport company present in many cities in the United States, recently went public to prepare for its future. Indeed, the company intends to become a major player in the flying taxi niche. eVTOLs, these electric aircraft, are certainly the future of mobility.
Nick Chavez, KFC US
Big transfer in the CMO transfer window, Nick Chavez left Nintendo after ten years of career to go to KFC in the United States. To trust him on growth, the fast-food chain has been ogled over the important role of humans in the success of the Nintendo Switch.
Frank Cooper III, Visa
Paying and getting paid has changed dramatically thanks to technology. Yesterday’s card issuers and payment networks, like Visa and Mastercard, wanted to keep their leadership in the face of new players like PayPal and Square. At Visa, the new marketing director arrived in May. His career is already filled with contracts with BlackRock, BuzzFeed and PepsiCo.
Stephanie Danzi, Tinder
Here is another size passed by Pepsi. Stephanie Danzi, after a 7-year career with the soda brand, joined the Tinder dating application in March 2021. For three months, she has been appointed head of the marketing department. Her role was all the more important as the woman arrived at Tinder when the confinements were in full swing and it was necessary to continue to be innovative to keep users on the application despite health measures and social distancing. .
Tariq Hassan, McDonald’s US
The one to whom Petco owes a lot for its IPO in 2021 arrived at McDonald’s in the United States last September. With him, a digital strategy that has accelerated the pace. Tariq Hassan has carried out with his teams various works in personalized experiences on the mobile application of McDonald’s in particular. We owe him the organization of the Kid Cudi digital concert and even the “McDonald’s camps” this summer.
Karina Kogan, Oura Health
Karina Kogan is a marketing professional and decided to turn to connected health to establish a strong strategy with the Finnish brand Oura Health. One of its flagship products: a connected ring, which the marketing director has put forward in a collaboration with Gucci in particular, to make it the new trendy accessory for stars.
Marian LeeNetflix
Tudum! This selection of the best marketing directors and directors could not forget Netflix. After six months dedicated to the North American branch of Netflix, Marian Lee has become CMO of Netflix to continue to make the platform the leader in its market. Competition is tough in 2022 and Netflix is losing subscribers. His work is therefore very important and difficult at the same time.
Robin Zucker, Codecademy
The internet would be nothing without code and many coders would be nothing without getting started with Codecademy. The famous platform for learning the basics of computer programming languages for free has a new marketing director named Robin Zucker. She is the first to take this role in the company born in 2011 and began its activity in November 2021. One of its main missions: to convince the general public to learn about computer code to “take control of their professional life ”.
The most influential CMOs on Twitter in France
Let’s end this article by mentioning some of the most influential Twitter accounts among French CMOs. In January 2020, the company Brandwatch proposed a ranking of accounts according to their number of subscribers and influence score. Among them was Olivier Laborde, with his 11,375 Twitter followers, who has worked for Natixis Assurances for 21 years. Next come Eric Gaubert from Reinsurance, Béatrice Judel from Gecina and Natacha Holtzhausser from Disruptive Minds.
