Its streaming figures are enough to make many artists jealous. FN Meka, whose career started in 2019, is a virtual rapper born from artificial intelligence. For many Internet users, especially on TikTok, he is a real star. A few days ago, his career was also marked by the signing with the Capitol Records label, which already manages the careers of Katy Perry, ABBA or even Paul McCartney.
To compose its titles, FN Meka calls on its creativity… or rather its artificial intelligence. The program behind her follows a logic: to analyze current trends in international rap, to then generate a beat and lyrics. For the moment, a real human takes care of singing the lyrics before the final cut (his identity is kept secret). But soon, the team behind FN Meka wants to let an artificial route take care of it.
“For now, it’s a human voice that interprets the song, but we’re working on a computer learning to interpret its own words. It could even collaborate with other computers as co-authors”, explained Anthony Martini, the founder of “Factory New”, who created the rapper. As FN Meka’s career gained momentum, star producers arrived. Turbo, which produced Travis Scott, Young Thug or even Lil Baby, joined the artist following his signing with his new label.
His various accounts on social networks are a hit. And the explanation is simple. In addition to producing sounds, the artist has also forged a virtual identity recognizable among a thousand. The avatar and his green hair, his gold teeth, his tattoos and his futuristic clothes allowed him to create a real community. But also an opportunity to open up to brands… fond of displaying themselves on the cyborg. His TikTok account has surpassed ten million subscribers.