In recent years, podcasts have once again been on the rise. And this has led many companies to invest in this format. Practical, since the content can be consumed by doing something else (with his hands and his eyes).
Spotify, for example, has decided to put podcasts in the foreground on its application, in the same way as music. And Google has set itself the goal of popularizing the podcast format among Android users. This launched the Google Podcasts application, one of the advantages of which is integration with the search engine and web referencing. Now Google’s ambition is to promote podcasts on youtube.
Podcasts on YouTube
The Mountain View company is also working on a page dedicated to podcasts on YouTube. For the moment, no official announcement has been made. However, the site 9to5Google explains that since March, rumors had been circulating about this new YouTube page. And according to a recent article on the site, this page is now available for some users (for me, it still gives a 404 error) at youtube.com/podcasts.
The new page would be linked to the Explore section of YouTube, in the same way as the Trends, Music, Direct, Video Games, News, or Fashion and Beauty pages. In essence, it would be a way to discover content.
A duplicate
Google will certainly further improve this page. But for the moment, we are entitled to a rather rudimentary interface with carousels and sections such as “popular episodes”, “popular podcast playlists” or even “Recommended”. The page would also include links to categories like Comedy, Sports, etc. Also, by clicking on the thumbnails, the user will be redirected to the classic YouTube player and not to an interface optimized for podcasts (audio).
That YouTube is launching a page for users to explore podcasts to listen to makes sense. Indeed, although it is a video platform, YouTube is also used as a distribution channel by many podcast creators.
However, the media did not fail to recall that once again Google created a duplicate. Indeed, while it already offers an app dedicated to podcasts, it is launching this new page on YouTube which offers more or less the same type of service.
However, lately, Google has rather worked to eliminate its duplicates. For example, the firm has decided to merge Google Meet and Google Duo, its two video call services. In the field of music, the firm has also closed the Google Play Music streaming app in favor of YouTube Music.
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One of these two services will definitely not survive
Moreover, according to the site 9to5Google, it is not to be excluded that later, Google decides to close Google Podcasts in favor of a real integration of this format to YouTube. But that wouldn’t necessarily be a good idea, as the Google Podcasts app is popular for its simplicity and integration with the search engine. At this time, it’s unclear when Google will officially introduce the new YouTube Podcasts page. But until then, the firm will probably make further improvements.
